Graham's has been named the official drinks sponsor of the UK’s Home of Padel’s 2023 event series.
The world’s fastest growing sport with over 18m players worldwide, padel is an exhilarating game featuring some of the world’s finest athletes.
Graham’s has been working closely with padel in Portugal for several years, and will now have the opportunity to support the sport in the UK at the Adidas HoP Tour and the HoP London Padel Open. Across the two events, Graham’s port and Blend Series cocktails will be served from a dedicated Graham’s bar, giving spectators the chance to enjoy something delicious while watching the action.
Founded in 2020, Home of Padel (HOP) is the leading UK padel company run by National GB Men’s Coach and former GB Captain, John Leach and former LTA Padel Tour player Javier Serrats.
As part of the partnership, the HOP London Open’s central court has been named the ‘Graham’s Port Court’ and deck chairs and parasols will allow spectators to relax with a cocktail whilst watching high energy matches from world padel players. Players will also share the Graham’s logo on their Adidas HOP t-shirts and branding will be visible throughout the event.
Vicky Symington, 5th generation family member and Graham’s Port Brand Manager, says “We’ve been working closely with padel in Portugal for the last few years, sponsoring competitions and events so we’re extremely excited about being the official drinks partner in the UK this year. We’re delighted to be bringing the refreshing flavours of the Graham’s Port Blend Series to padel spectators at various HOP events this summer. Whilst the padel players will bring their very best serves whilst on the court, we’re looking forward to providing the perfect port serves to those cheering them on!”
John Leach, GB Padel Coach, says “It's a really exciting time for UK padel. The growth and appetite for the sport is unprecedented with so many new courts and clubs popping up across the country. We are delighted to be working with Graham’s who bring a fresh take on port whilst supporting our biggest event yet.”
Standard and VIP tickets are available for this year’s HOP London Padel Open tournament and can be booked directly here. Limited free tickets are available.